This year, in our blog posts, we have taken a look at the past and the future of marketing as it relates to indirect-sales focused organizations. The short version is outbound 'push' marketing is diminishing, while inbound and visually-based outreach is on the rise. As we discussed in those blogs, there are simply too many demographic trends and shifts in buyer behavior to ignore, and companies surveyed about their future sales and marketing choices are fairly united in seeing this shift taking place.
In this post, we're going to get a bit more practical. If you're responsible for managing sales partners or developing marketing initiatives for your indirect-sales program, we have compiled seven key steps to follow in order to improve partner engagement and sales effectiveness in the channel. Let's get started!