As channel marketing evolves at an increasingly rapid pace, one underlying truth remains: The sales organizations that remain agile and stay on top of shifts in marketing are going to reap the most rewards. Those who are unable to adapt, and continue using 20th Century methods, are going to find themselves falling further behind. This is every bit as true for SMB as it is for global enterprises.
There has never been a more dynamic time in the history of marketing, with more opportunities for companies to adapt and stand out from the competition.
One of the key factors, therefore, is just being able to recognize when older methods are no longer working as they should. In the next few blogs, we're going to look at some of these changes, and what steps your organization can take to adapt in time and embrace the future.