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Infographic: Increase the ROI of Your Inbound Marketing Strategies

Infographic PRM system for inbound marketing

The accelerating transition from traditional outbound marketing techniques to inbound marketing strategies is driving the need for manufacturers to reconsider their roles in the lead development and lead management processes.   In addition, the systems that support dealers must be reexamined to support modern marketing strategies for manufacturers who sell predominately through indirect sales channel partners. A Partner Relationship Management (PRM) system is a critical tool to improve your lead management capabilities and increase the ROI of of your inbound marketing investments.

Doing Business the Easy Way

EODB Blog Image2

"Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty."  When Theodore Roosevelt uttered these words, he wasn’t thinking about business. While he’s right, it is the work and the struggle that make the reward worthwhile, this doesn’t hold true for your business, your sales channel partners, or your clients. 

Why Google Docs, SharePoint and Dropbox Won’t Grow With Your Channel

cloud computing

Managing a sales channel is a journey, not a destination. You’re never done supporting your sales partners. A growing company adds sales partners and expands its product line over time. Partner support needs evolve as your partner network grows and your product line evolves. Size breeds complexity, too.

Using a Third Party to Manage Your Partner Portal

PRM Partner Cloud Software manage channel sales

Go it alone or bring in a third party? Up until the end of the last century, companies didn’t have much of a choice regarding how they managed their partner relationships. Partner relationship management was something you did in-house and the way one company did it would bear little resemblance to the way another company did it. But then partner relationship management software emerged and, little by little, companies started turning over some of their partner management tasks to third parties, the PRM software developers.

How Uber Uses their Cloud Based Partner Portal to Onboard New Drivers

Limo driver PRM Partner Portal Cloud

Partners can come in many shapes and sizes. Your company’s partners might consist of independent dealers and resellers, some that sell your brand exclusively and some for which your brand is one among many. That’s a typical partner strategy, but the San Francisco-based taxi startup Uber faces a different challenge.

Manage Your Brand and Drive Inbound Leads from the Top

Inbound Marketing Lead Generation Brand Management

So your inbound marketing engine is up and running. But what good does it do you to attract leads to your company website when most of your sales are done through a network of independent partners? Your inbound marketing engine—the great content, the strong social media presence, the targeted emails—is built to attract leads to your website, and consequently your brand, but what do you do with those leads once you’ve got them? You need a way to get those inbound leads to your partners and, just as importantly, a way to make sure your partners build on the inbound marketing groundwork you’ve laid.

Using Your Partner Portal for Extended Enterprise File Sharing

File Sharing in You Partner Management System

File sharing in the cloud is all the rage. It’s convenient, easy to administer, and almost infinitely scalable. Individuals use it to sync up files between their personal devices and their work computers. Companies use it for sharing files collaboratively between employees. Now the extended enterprise is looking at the cloud as a platform for sharing information not only among employees, but throughout the sales channel, direct and indirect. But putting all that information out there into the cloud comes with some unsettling concerns about security. When you send your information out into the cloud to be shared by members of your extended enterprise, how can you prevent it from falling into the wrong hands?

Using Your Partner Portal for Market Segmentation Measurement

Marketi Segmentation

Vendors often ask, “How can I get my channel partners to sell my products?” In many cases, I don’t think they’re asking the right question. You need to be more specific. Just as important as whether or not your channel partners are selling your products is this: Are your channel partners selling the right products to the right people?

Use a Partner Portal to Measure Partner Marketing Requirements

Light in the Darkness

How do you know your channel partners are doing what you want them to do? This is the question that drives channel managers crazy. You could say, in fact, that getting channel partners to do what you want them to do is pretty much all a channel manager does. It’s tricky business, getting your partners to understand your brand, to engage with your brand, to—most importantly—sell your brand, and it’s made even more difficult by a general lack of insight into channel partner activity. To a channel partner, launching a training program or distributing new marketing assets can sometimes seem like dropping a stone down a deep, dark well, straining vainly to discern the splash.

Ensuring Partner Portal Success Using Automated PDF’s for Co-Branded Collateral

Maintain consistent branding in your indirect sales channel

PDFs are a pain in the neck. Have you ever tried to alter one? Unlike more user-friendly formats like Word documents, spreadsheets, even HTML documents, adding images or copy to a PDF is a laborious, frustrating process that usually involves an investment in expensive software.

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