Competition has never been stiffer than in today’s modern business environment. Globalization has meant that many businesses find themselves struggling to keep customers while competitors half a world away try to win them over. One way every company can stand a better chance is by making sure they have the right tools in place to be successful. More and more often, the solution lies in software. If supporting an indirect sales channel is part of your strategy for growth, consider Partner Relationship Management (PRM) technology as one of your tools for success.