Most companies start with a direct sales team to bring their product to market. This is the method the majority of people think of when it comes to selling anything. A company takes their services and/or products right to a client or customer. There is no middleman or third party playing a role.
With indirect sales, however, independent parties are brought in to help with marketing and distribution. That may sound less than ideal—after all, they’ll clearly cut into your profits—but a majority of the goods and services sold globally are through indirect sales.