A Beginner’s Guide to Partner Management

Posted by Seth Jacobsen on Mar 26, 2015 7:30:00 AM

Competition has never been stiffer than in today’s modern business environment. Globalization has meant that many businesses find themselves struggling to keep customers while competitors half a world away try to win them over. One way every company can stand a better chance is by making sure they have the right tools in place to be successful. More and more often, the solution lies in software. If supporting an indirect sales channel is part of your strategy for growth, consider Partner Relationship Management (PRM) technology as one of your tools for success.

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Relationship Management Software: It's Not as Difficult as You Think

Posted by Seth Jacobsen on Mar 23, 2015 7:30:00 AM

In the digital age, software has become an increasingly important method for leveraging your current assets toward better results. However, you may still be a bit hesitant about investing in software you don’t already have some familiarity with. Partner relationship management software isn’t new, per se, but it’s new enough that many people have never used it before, which may have them nervous about doing so again.

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What Is the #1 Request Your Channel Partners Have?

Posted by Seth Jacobsen on Mar 20, 2015 7:30:00 AM

Like many companies, yours probably relies on channel partners to get your products and services to market. That doesn’t mean you automatically get the results you want, though. Instead, many of these relationships leave a lot to be desired. Rather than looking at your partners as the problem, consider looking to them for the solution. What’s the main request they have? It’s worth asking and chances are their answer will fall into one of the below categories.

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So You've Bought Channel Management Software ... Now What?

Posted by John Panaccione on Mar 18, 2015 9:45:00 AM

If you’ve recently invested in channel management software, the good news is that you’ve taken a major step toward improving your business’ ability to manage its sales channel. However, that doesn’t mean it’s necessarily going to be easy. In fact, the bad news is that if you don’t utilize it correctly, this important platform that your selling partners will rely on to sell for you is going to leave a lot to be desired.

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How to Explain Partner Relationship Management Software to Your Boss

Posted by Seth Jacobsen on Mar 16, 2015 7:30:00 AM

Being a manager or director in a company where you are responsible for overseeing many aspects of the organization is never easy. You have to constantly keep an eye on competitors, the market, and those that report to you. However, as a lot of managers have learned, sometimes the biggest challenge that stands between you and success is getting budgetary approval for critical initiatives. When you discover a solution that will solve a problem in your company, one of the biggest challenges you face is getting your VP on board to implement that solution. Trying to win over your boss on a revenue generating solution like PRM (Partner Relationship Management) software is far from impossible, however. If your boss doesn’t know about the benefits of partner relationship management software, the following should help them appreciate why it’s an essential asset.

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The Ultimate Checklist for Investing in Partner Relationship Management Software

Posted by Seth Jacobsen on Mar 12, 2015 7:30:00 AM

Are you in the market for partner relationship management software? With so many platforms to choose from these days, it’s increasingly important to evaluate your options to ensure you find a good fit. Before you make a choice, then, it’s worth considering the checklist below.

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How to Motivate Partners with Partner Relationship Management

Posted by Seth Jacobsen on Mar 10, 2015 7:30:00 AM

Working with sales partners to help promote your products and services is a great way to build your brand.  However, keeping your partners motivated is an ongoing challenge and can prove to be quite difficult.  It’s not like you have the same level of oversight and control with your partners as you do with your direct sales team.  Fortunately, PRM (Partner Relationship Management) software is a solution that is meant to support your channel partners in a number of ways, including keeping them motivated.

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How Much Should You Be Spending on Partner Relationship Management?

Posted by Seth Jacobsen on Mar 8, 2015 7:30:00 AM

Software has become one of the most essential tools in supporting a company’s day to day operations. The digital age has provided countless ways to leverage the potential your business already has. One of the best examples of this is PRM (Partner Relationship Management) software. Despite its broad functionality, a lot of companies wonder what that kind of system will cost.

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20 Questions You Should Always Ask About PRM Software before Buying It

Posted by Seth Jacobsen on Mar 6, 2015 7:30:00 AM

If you’re in the market for Partner Relationship Management (PRM) software, you won’t lack for options. However, with the complexity of indirect channels and more platforms available than ever before, it can be easy to leave important questions unanswered. Before you invest in any PRM technology, be sure you consider the following questions.

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PRM Software Solves the Problem of Ineffective Training and Certification

Posted by John Panaccione on Mar 4, 2015 7:00:00 AM

Every business requires some level of effective training and certification. In a sales channel, it’s the only way to ensure that you get your sales partners’ employees to a level of competence that you require of them in order to sell and service your products.  Partner Relationship Management (PRM) system can help deploy and track training and certification programs across your sales channel.

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