What is the Partner Performance Cloud?

Posted by Seth Jacobsen on Jan 30, 2015 7:30:00 AM

If you’re looking for a Partner Relationship Management (PRM) solution but don’t know where to start, you’re not alone. With the barrage of technologies available today, it can be hard to determine which one is right for your business. Most PRM software offerings require long-term commitments often without being able to test the solution for your organization first.

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Lead Management in 2015: How Inbound Marketing Has Changed the Game for Manufacturers and Their Sales Partners

Posted by Seth Jacobsen on Jan 29, 2015 12:18:26 PM

Manufacturers have long faced a number of challenges for generating and managing leads, to say nothing of what it takes to close most of them. Of course, the same can be said for a manufacturer’s channel partners. Inbound marketing has accelerated the demand for improving your internal processes for delivering qualified leads to your channel partners.

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Topics: Performance

How To Delight Your Channel Partners

Posted by Seth Jacobsen on Jan 27, 2015 11:35:00 AM

Are you satisfied with the results of your channel partners? It is easy to focus on this question and stop there when evaluating the success of your partners. However, this relationship goes both ways. It may also be good to ask: Are your channel partners satisfied with you? How can you “delight” your channel partners? By setting your partners up to succeed, you are setting yourself to succeed with them. Given this logic, providing your channel partners with the best resources and “delighting” them should be a top priority. Here’s how you can start.

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Topics: Channel Conflict, Channel Sales Productivity

3 Free Ways to Learn About Managing Channel Conflict

Posted by Seth Jacobsen on Jan 26, 2015 8:37:00 PM

Channel conflict can mean a number of different things, but the basic definition is fairly self-explanatory. It generally refers to the conflict that arises from your channel partners competing against each other for the same business. All too often this leads to each partner drastically lowering their prices to compete with one another, which leads to price deterioration and ends up hurting your bottom line.

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Topics: Channel Conflict, Performance

4 Deadly Misconceptions About PRM You Need to Know

Posted by Seth Jacobsen on Jan 23, 2015 9:52:16 PM

If your company relies on an indirect sales channel to sell your products, then Partner Relationship Management (PRM) solutions may be one of the most important areas for you to focus on. Among other things, the right strategy will keep your partner relationships simpler and both sides will feel aligned and more  productive.

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Topics: Optimize Your Channel

5 Tips For Onboarding Partners More Effectively

Posted by Seth Jacobsen on Jan 20, 2015 5:58:21 PM

If you have an indirect sales channel, you are probably well-aware that while they provide countless benefits, they come with their own set of challenges as well. One of the biggest challenges that our customers face is onboarding—the process of bringing on new partners.

SEE MORE: 5 Best Practice Ideas for Launching a PRM Solution

This can be a huge sticking point that greatly affects your company’s ability to partner with businesses effectively and get them up to speed selling your products in a timely manner. Fortunately, the following tips are easy to implement and should provide immediate results for your onboarding process.

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Topics: Build Your Channel, Channel Partner Onboarding

5 Reasons To Invest In PRM Software

Posted by Seth Jacobsen on Jan 18, 2015 5:36:00 PM

Like most companies, your’s probably has too many software systems to keep track of. Just about every business operating in the digital age has countless digital assets it relies on to stay competitive. While you’re right, therefore, to be skeptical about adding yet another to your company’s long list, keep in mind that not all forms of software are the same and some can make all the difference where your results are concerned.

SEE MORE: How much does PRM software cost?

This is especially true for any company selling their products through an indirect sales channel. Partner Relationship Management (PRM) software gives you the ability to consolidate multiple systems and provide a more simplified means of supporting your channel partners. Here’s are some of the top reasons to consider investing in this technology.

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Topics: Build Your Channel, Channel Sales Productivity

Increasing Mindshare: 4 Tips For Getting Your Channel Partner’s Attention

Posted by Seth Jacobsen on Jan 16, 2015 9:00:00 AM

A majority of the goods and services sold every year are through indirect sales channels. The advantages of doing this are innumerable, but the main upshot is that you get to stay focused on what you do best: manufacturing, while these channels stick to their specialty: sales and marketing. However, if you don’t pay attention to your channel partners and give them the tools they need to be successful, you’ll lose mindshare and your sales will suffer.

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Topics: channel partners, mindshare

Myths And Facts About Partner Relationship Management (PRM) Software

Posted by Seth Jacobsen on Jan 15, 2015 7:30:00 AM

If you sell or service your products through channel partners, you may have looked into Partner Relationship Management (PRM) software as a solution. If so, you could be operating on mis-information because of the following myths, which we shall now work to clear up.

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Topics: PRM Best Practice, Understanding PRM

How Much Does Partner Relationship Management (PRM) Software Cost?

Posted by Seth Jacobsen on Jan 13, 2015 1:55:00 PM

What is Partner Relationship Management software?

Sometimes called PRM software, this refers to a technology platform aimed at supporting your channel partners by providing them with the tools they need to do a better job selling and servicing your products. Most companies have issues with internal communications, so when they involve other businesses and channel partners, the impact of poor communication is multiplied.

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Topics: Optimize Your Channel, Channel Software


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