Logicbay Blog

Manufacturers, in their quest to increase the brand loyalty and mind share of dealer employees, look for ways to increase dealer engagement and...

Manufacturers, in their quest to increase the brand loyalty and mind share of dealer employees, look for ways to increase dealer engagement and...

If you are in the research and development stage for a new product, you should already have one eye on the marketing and product introduction...

If you are in the research and development stage for a new product, you should already have one eye on the marketing and product introduction...

In today’s competitive market, many companies are looking to boost sales, expand their customer bases, and launch new products. For successful...

“Channel conflict” in merchandising and manufacturing is not a new concept. Channel conflict is defined as “any scenario where two different...

If you’re new company putting together an indirect sales force for the first time, a properly-designed partner relationship management (PRM)...

When starting a new business, there are many important decisions to be made. One of them is: Who is going to sell your products? In today’s...

For many best-in-class manufacturers, a sales channel “playbook” consists of a Partner Relationship Management(PRM) system that allows the...

While customer relationship management (CRM) and partner relationship management (PRM) systems provide distinctly different functions, there’s no...