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Best Practices | Channel Management | Marketing | Strategy | LogicBay | Industry Trends

Agile Marketing: How Inbound Marketing Changes the Game!

There are two things I’ve learned being a practitioner of inbound marketing for the last five years. First, it makes a big difference whether your...
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Partner Relationship Management | Channel Management | Strategy | LogicBay | Sales

4 Channel Management Strategies for Maximizing Sales

Sales channels are the true lifeblood of any indirect-sales organization, which makes managing them a tricky proposition. How do you ensure you...
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Marketing | Manufacturing | Strategy | LogicBay

Content Creation vs. Distribution & Promotion in Industrial Marketing

Work, Work, Work....and nothing to show for it? That’s a perfect description of so many companies' content marketing efforts. Weeks, months and...
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Partner Relationship Management | Best Practices | Channel Management | Strategy | LogicBay | Technology

Partner Relationship Management Isn't a Technology – It’s a Strategy

PRM is a technology class focused on indirect sales channels.  A sort of first cousin to CRM, which is focused more on direct sales channels....
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