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Channel Management | Marketing | LogicBay | Sales

Successful Account Based Marketing In Channel Sales Systems

One of the most talked about trends in marketing today is Account Based Marketing, or ABM.  ABM represents a targeted outbound approach that can...
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Build Your Channel | Channel Management | LogicBay | Sales

How to Distinguish Yourself to Recruit Sales Partners

One of the toughest challenges facing any Channel Manager is recruiting new sales partners in markets with a high level of competition. These...
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Partner Relationship Management | Channel Management | LogicBay | Sales

Creating A Smarter Channel Sales Ecosystem with PRM

We've talked a lot lately about how much sales and marketing have changed in recent years, and the theme underlying all of it is that a modern...
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Channel Management | Marketing | LogicBay | Sales

Seven Steps To A Modern Sales and Marketing Strategy for the Channel

In the last couple blogs, we've taken a look at the past and future of marketing as it relates to indirect-sales focused organizations.  The short...
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Partner Relationship Management | Strategy | LogicBay | Sales

Challenges and Solutions In Today's Indirect Sales Environment

If you haven't seen it already, the latest edition of HubSpot's seminal State Of Inbound Marketing Report has been released, and - as always -...
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Marketing | LogicBay | Sales

Three Obsessions That Hurt Sales

  The inbound marketing movement has led to lots of interesting discussion around sales approaches. That's understandable - after all, as buyers...
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Scale Your Channel | Channel Management | LogicBay | Dealer | Sales

6 Key Questions to Ask to Improve Deal Registration and Lead Management

While it was previously a task left largely to sales partners, today's vendors that sell through an indirect channel should be taking a much more...
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Scale Your Channel | Best Practices | LogicBay | Sales

Growing Your Business: Best Practices For Accelerating Channel Sales

The world of indirect sales is booming, and there's probably never been a better time for a vendor to look towards the indirect sales model....
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Build Your Channel | Channel Management | LogicBay | Sales

Four Major Challenges Facing Indirect Sales Channel Management

It's little wonder that as businesses expand and revenue targets increase,  companies turn towards an indirect sales model for moving their goods...
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