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Optimize Your Channel | LogicBay

What are the Critical Features of a Channel Management Solution?

As the director of sales for an emerging growth company, you have made the decision to employ an indirect sales force. The decision to utilize...
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Optimize Your Channel

Streamlining Channel Communication: A Case Study - Part Two

In Part One of this Case Study, the perspective on channel communications was from the manufacturer’s employees. However, that perspective is only...
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Optimize Your Channel | LogicBay

Streamlining Channel Communication: A Case Study - Part One

Original Equipment Manufacturers as well as the employees that they're supporting often have different opinions of their relationship. In channel...
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Optimize Your Channel | LogicBay

The 2 Most Common Sources of Conflict in the Sales Channel

When a company’s sales channel partners compete against the company’s own sales team, no one wins. The reason is obvious. We have seen it time...
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Optimize Your Channel | LogicBay | Training

Why Training and Certification in the Distribution Channel are Key

Many of today’s products and services are complex, so it stands to reason that a thorough knowledge of your company’s offerings is an absolute...
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Optimize Your Channel | Channel Management | LogicBay

Organizational Management: Mapping the DNA of Your Partner Channel

How does your partner sales channel look right now? Who works for your partners and how well are they performing? Who has been given the tools to...
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Optimize Your Channel

Beyond the Quick Fix: First Steps for Building a Channel Program

In today’s competitive market, many companies are looking to boost sales, expand their customer bases, and launch new products. For successful...
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Optimize Your Channel | LogicBay | Sales

Sales Trend for 2015: CRM and PRM Working Together

While customer relationship management (CRM) and partner relationship management (PRM) systems provide distinctly different functions, there’s no...
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Optimize Your Channel | LogicBay

How Crowdsourcing Your Training Can Reduce Costs & Improve Channel Performance

When is the last time you went direct to Microsoft or Apple to resolve a technical or how-to issue on your computer? If you’re like me, not...
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