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Marketing | Manufacturing | Strategy | LogicBay

Content Creation vs. Distribution & Promotion in Industrial Marketing

Work, Work, Work....and nothing to show for it? That’s a perfect description of so many companies' content marketing efforts. Weeks, months and...
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Partner Relationship Management | Channel Management | Marketing | LogicBay | Sales

Industry Trends for Indirect Sales Channel Management

The name of the game in indirect sales channel management is “integration.” Channel managers for manufacturers and OEMs are always looking for...
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Partner Relationship Management | Marketing | LogicBay | Training

Four Unexpected Benefits Of Partner Programs: Saving Money and Customer Convenience

Indirect channels, or partner programs, have become a popular choice for companies that need to get new products out there in a hurry, yet lack...
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Channel Management | Marketing | LogicBay

10 Companies With Indirect Sales Channels That Made The Inc 500 List

Let's talk about 10 companies with indirect sales channels that made the Inc 500 List of fastest growing companies this year. What do these...
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Partner Relationship Management | Marketing | LogicBay | Sales

Increase the ROI of Your Inbound Marketing Strategies [Infographic]

The accelerating transition from traditional outbound marketing techniques to inbound marketing strategies is driving the need for manufacturers...
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Channel Management | Marketing | LogicBay

A Sales Partner Engagement Strategy for Emerging Growth Companies

For emerging growth companies, developing and maintaining a smoothly functioning and profitable indirect sales channel is critical for achieving...
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Channel Management | Marketing | LogicBay

The Best Way to Use Your Market Development Funds

Marketing is always a challenge. It is more an art than a science which means that results are very difficult to quantify. The adage “I know I am...
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