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Optimize Your Channel | Channel Management | Marketing | Manufacturing | Strategy | LogicBay

Channel Insight: How Manufacturers Are Approaching Content Marketing

For years, industrial manufacturers were resistant to investing in content marketing and other forms of online outreach. The common thought was...
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Optimize Your Channel | Channel Management | Marketing | LogicBay | Sales

Channel Insight: The Survey Says The Most Effective Channel For Driving Conversions Is...

For a decade, at least, it’s been common for online marketers to try to proclaim that email marketing is dead. But the truth, at least according...
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Optimize Your Channel | Channel Management | Marketing | LogicBay

Channel Insight: How Generation Z Will Impact The B2B Sales Landscape

So, it may seem like just yesterday people were talking about how the Millennial Generation is entering the workforce and changing buyer...
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Build Your Channel | Channel Management | Marketing | LogicBay

Channel Insight: Five Ideas To Help Connect You With Your Target Audience

Right now, the traditional wisdom for finding a target market is: Don’t cast too wide a net. Look for a specific well-defined group for whom your...
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Partner Relationship Management | Channel Management | Marketing | LogicBay | Sales

Channel Insight: 3 Ways Your Sales Partners Can Build Credibility Among Buyers

Many factors come into play when making a sale, but broadly speaking, the single most important factor may be credibility. If a lead trusts a...
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Build Your Channel | Partner Relationship Management | Channel Management | Marketing | LogicBay | Training

Channel Insight: 5 Ways To Improve Your Partner On-boarding Experience

If there’s one thing that’s true of indirect sale ecosystems, regardless of market, it’s this: The easier you make it for partners to sell your...
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Scale Your Channel | Channel Management | Marketing | LogicBay

Four Major Challenges and Opportunities Facing CMOs

Markets and technologies are changing rapidly. Chief Marketing Officers (CMOs) are tasked to stay on top of both and find ways to keep their...
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Build Your Channel | Channel Management | Marketing | LogicBay

5 Tactics For Maintaining Consistent Marketing Messaging

When a brand is being marketed by dozens, hundreds, or even thousands of individual outlets, it’s all too easy for the brand image to get...
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Optimize Your Channel | Channel Management | Marketing | LogicBay | Business Trends

Industry Insights:  Four Buyer Behavior Changes To Keep In Mind

Every two years, SiriusDecisions does a large-scale survey covering hundreds of B2B buyers, looking at their purchasing processes and overall...
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