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Optimize Your Channel | Channel Management | Marketing | Manufacturing | Strategy | LogicBay

Channel Insight: Three Trends In Content Marketing From Manufacturers

As we’ve noted in the past, the manufacturing sector has previously been somewhat resistant to embracing content marketing, preferring more...
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Channel Management | Marketing | Manufacturing | Strategy | LogicBay

Five Trends Reshaping Global Manufacturing

The manufacturing sector may be slower to change than many other global industries, but there is very little doubt that AI, automation, the...
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Optimize Your Channel | Manufacturing | Strategy | LogicBay

Channel Insight: How Millennial Buyers Are Reshaping The Industrial Purchasing Landscape

We recently came across a fascinating survey conducted by UPS (United Parcel Service), aimed at industrial buyers across a wide variety of fields...
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Optimize Your Channel | Channel Management | Marketing | Manufacturing | Strategy | LogicBay

Channel Insight: How Manufacturers Are Approaching Content Marketing

For years, industrial manufacturers were resistant to investing in content marketing and other forms of online outreach. The common thought was...
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Partner Relationship Management | Channel Management | Marketing | Manufacturing | LogicBay | Sales

Why Manufacturers Should Drive Inbound Marketing For Their Sales Partners

It’s probably too late to call inbound marketing the wave of the future. It’s already here and everybody’s doing it. Well, to clarify, that means...
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Marketing | Manufacturing | Strategy | LogicBay

Content Creation vs. Distribution & Promotion in Industrial Marketing

Work, Work, Work....and nothing to show for it? That’s a perfect description of so many companies' content marketing efforts. Weeks, months and...
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