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Build Your Channel | Channel Management | LogicBay | Business Trends

Channel Insight: Four Ways To Build A Better Buyer Persona

One of the most powerful tools for building a marketing campaign is the buyer persona – or, at least, it is when it’s done properly. Simply put, a...
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Partner Relationship Management | LogicBay

Partner Highlight: Navigant Associates, LLC

At LogicBay, we pride ourselves on partnering with best-of-breed solution and technology providers. These partnerships are changing the landscape...
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Channel Management | LogicBay | Training

Channel Insight: The Benefits of Prioritizing Training & Certification

We don’t need to tell you that training and certification are vital to a healthy channel ecosystem – truth is, many sales channel managers...
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Build Your Channel | Channel Management | LogicBay | Sales

Channel Insight: 4 Challenges Facing Indirect Sales Channel Operations

It's little wonder that as businesses expand and revenue targets increase, companies turn towards an indirect sales model for moving their goods...
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Optimize Your Channel | Channel Management | Marketing | Manufacturing | Strategy | LogicBay

Channel Insight: How Manufacturers Are Approaching Content Marketing

For years, industrial manufacturers were resistant to investing in content marketing and other forms of online outreach. The common thought was...
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Optimize Your Channel | Channel Management | Marketing | LogicBay | Sales

Channel Insight: The Survey Says The Most Effective Channel For Driving Conversions Is...

For a decade, at least, it’s been common for online marketers to try to proclaim that email marketing is dead. But the truth, at least according...
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Optimize Your Channel | Channel Management | Marketing | LogicBay

Channel Insight: How Generation Z Will Impact The B2B Sales Landscape

So, it may seem like just yesterday people were talking about how the Millennial Generation is entering the workforce and changing buyer...
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Build Your Channel | Channel Management | Marketing | LogicBay

Channel Insight: Five Ideas To Help Connect You With Your Target Audience

Right now, the traditional wisdom for finding a target market is: Don’t cast too wide a net. Look for a specific well-defined group for whom your...
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Optimize Your Channel | Channel Management | LogicBay | Business Trends

Channel Insight: What Are B2B Buyers Looking For In The Buying Experience?

Buyer behavior in the business market is changing, and perhaps one of the biggest changes is that buyers increasingly do not see a difference...
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