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Optimize Your Channel | Channel Management | LogicBay | Business Trends

Industry 4.0: Delivering Value & Opportunity For Manufacturers

Articles about modern manufacturing are invariably going to focus on “Industry 4.0,” the fourth wave of manufacturing innovation which will...
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Optimize Your Channel | Channel Management | Manufacturing | FUSE | Strategy | Business Trends

Industry 4.0: Creating Solutions For The Manufacturing Industry

This has been a decade of great change for the manufacturing industry. Going into 2010, the manufacturing sector was largely still working...
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Build Your Channel | Channel Management | LogicBay | Business Trends

Channel Insight: Four Ways To Build A Better Buyer Persona

One of the most powerful tools for building a marketing campaign is the buyer persona – or, at least, it is when it’s done properly. Simply put, a...
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Optimize Your Channel | Channel Management | LogicBay | Business Trends

Channel Insight: What Are B2B Buyers Looking For In The Buying Experience?

Buyer behavior in the business market is changing, and perhaps one of the biggest changes is that buyers increasingly do not see a difference...
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Optimize Your Channel | Channel Management | Marketing | LogicBay | Business Trends

Industry Insights:  Four Buyer Behavior Changes To Keep In Mind

Every two years, SiriusDecisions does a large-scale survey covering hundreds of B2B buyers, looking at their purchasing processes and overall...
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