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Build Your Channel | Partner Relationship Management | Channel Management | LogicBay | Sales

Five Tips For Creating Value To Your Sales Channel Partners

While indirect-sales organizations have been around for a long time, in recent years they’ve become increasingly attractive to a wide variety of...
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Build Your Channel | Channel Management | LogicBay | Sales

Indirect Sales Terms You Need To Know To Succeed

The indirect sales business model has been growing in leaps and bounds in recent years. Advances in technology, particularly online technology,...
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Build Your Channel | Channel Management | Marketing | LogicBay

Aligned Marketing Across All Channels: Five Tips To Consider

When a brand is being marketed by dozens, hundreds, or even thousands of individual outlets, it’s all too easy for the brand image to get...
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Build Your Channel | Channel Management | Marketing | LogicBay

Channel Insight: The Key To Ecosystem Growth Begins With Customer Experience

The global digital age has brought about one of the biggest fundamental problems of marketing in the history of business: How does a brand stand...
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Build Your Channel | Channel Management | LogicBay | Business Trends

Channel Insight: Four Ways To Build A Better Buyer Persona

One of the most powerful tools for building a marketing campaign is the buyer persona – or, at least, it is when it’s done properly. Simply put, a...
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Build Your Channel | Channel Management | LogicBay | Sales

Channel Insight: 4 Challenges Facing Indirect Sales Channel Operations

It's little wonder that as businesses expand and revenue targets increase, companies turn towards an indirect sales model for moving their goods...
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Build Your Channel | Channel Management | Marketing | LogicBay

Channel Insight: Five Ideas To Help Connect You With Your Target Audience

Right now, the traditional wisdom for finding a target market is: Don’t cast too wide a net. Look for a specific well-defined group for whom your...
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Scale Your Channel | Optimize Your Channel | Build Your Channel | LogicBay

Channel Insight: 3 Stages Of A Successful Partner Ecosystem

Great sales channel ecosystems don't mature overnight; they require care and attention to cultivate over a period of months and years. In our 15+...
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Build Your Channel | Partner Relationship Management | Channel Management | Marketing | LogicBay | Training

Channel Insight: 5 Ways To Improve Your Partner On-boarding Experience

If there’s one thing that’s true of indirect sale ecosystems, regardless of market, it’s this: The easier you make it for partners to sell your...
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