Logicbay Blog

If it seems like we talk a lot about inbound marketing on this blog, it's simply because it's that important. The days where vendors can sit back...

In our years working with vendors to create effective channel partnerships, we've identified several key phases which just about any vendor will...

The world of indirect sales is booming, and there's probably never been a better time for a vendor to look towards the indirect sales model....

Few aspects of indirect sales models are more crucial than achieving and maintaining high levels of partner engagement. Simply getting new partners...

When was the last time you've really, seriously asked your channel partners how you're doing as a company, and what you can do to help them grow...

There's little doubt that for new vendors on the market, the first year or two of building a productive collection of channel partners to help you...

For modern businesses, one of the hardest things to get a handle on is just how much and how quickly buyer behavior has changed in just the past ten...

It's little wonder that as businesses expand and revenue targets increase, companies turn towards an indirect sales model for moving their goods and...

One of the biggest challenges for vendors relying on indirect sales is finding ways to integrate channel partners into their B2B inbound marketing...

The relationship a manufacturer has with its channel partners is critical to its bottom line. Manufacturers today often rely on indirect sales...