Logicbay Blog

It’s common to talk about all the benefits of Partner Relationship Management (PRM) software in the abstract, but sometimes it's important to lay...

Loyalty programs aren’t just for B2C markets any more! They’re also an excellent way to incentivize partners in your indirect sales channel,...

It’s an exciting time to be in business, with new techniques coming along every day. The rapid progress of technology is turning into equally-rapid...

One of the most talked about trends in marketing today is Account Based Marketing, or ABM. ABM represents a targeted outbound approach that can be...

One of the philosophies we feel strongly about here at LogicBay is the need to support companies through the various phases of sales channel...

Chief Marketing Officers have a lot on their plate these days. Markets and technology are changing rapidly. Their job is to stay on top of both and ...

One of the toughest challenges facing any Channel Manager is recruiting new sales partners in markets with a high level of competition. These...

We've talked a lot lately about how much sales and marketing have changed in recent years, and the theme underlying all of it is that a modern...

Anyone can follow up once a sale is made. Our task managers and calendars can automate this type of low-value follow up contact with a customer....

In the last couple blogs, we've taken a look at the past and future of marketing as it relates to indirect-sales focused organizations. The short...