Logicbay Blog

One of the most daunting tasks facing emerging growth companies looking to expand their sales operations is efficiently and quickly increasing...

You are the Channel Partner Manager for an emerging growth company. It is your responsibility to be the main point-of-contact for all of your...

You’ve got a great product. Your marketing materials are in good shape. You’ve built a profile of your best prospects and even have a sales process...

As the director of sales for an emerging growth company, you have made the decision to employ an indirect sales force. The decision to utilize...

Every time I read some article, blog or white paper dealing with channel partner relationship management, the term “mindshare” always pops up. All...

In Part One of this Case Study, the perspective on channel communications was from the manufacturer’s employees. However, that perspective is only...

Original Equipment Manufacturers as well as the employees that they're supporting often have different opinions of their relationship. In channel...

Rapid revenue growth is a top priority for any emerging growth company. Many companies, like yours, have decided to implement a channel partner...

By their very nature, channel partners are fickle. This isn’t a bad thing; it’s just an inevitable outcome of the channel sales business, with...

When a company’s sales channel partners compete against the company’s own sales team, no one wins. The reason is obvious. We have seen it time and...