Logicbay Blog

While it was previously a task left largely to sales partners, today's vendors that sell through an indirect channel should be taking a much more...

Between the rise of inbound marketing, and the rapid changes in buyer behavior in the past few years, online marketing is a whole new world. For the...

An indirect sales channel is based in the success of its sales partners, but it's up to you to support them effectively to strengthen your business....

In a perfect world, every sales channel would be a great performer. In reality, any indirect sales ecosystem is going to have over-performers and...

Just because your organization relies on indirect sales channels to do the selling doesn't mean your partners have to do all the heavy-lifting....

For any organization focused on an indirect sales model, one of the single most important roles is that of the Channel Manager—the direct link...

If it seems like we talk a lot about inbound marketing on this blog, it's simply because it's that important. The days where vendors can sit back...

In our years working with vendors to create effective channel partnerships, we've identified several key phases which just about any vendor will...

The world of indirect sales is booming, and there's probably never been a better time for a vendor to look towards the indirect sales model....

Few aspects of indirect sales models are more crucial than achieving and maintaining high levels of partner engagement. Simply getting new partners...