Logicbay Blog

It’s an exciting time to be in business, with new techniques coming along every day. The rapid progress of technology is turning into equally-rapid...

One of the most talked about trends in marketing today is Account Based Marketing, or ABM. ABM represents a targeted outbound approach that can be...

One of the philosophies we feel strongly about here at LogicBay is the need to support companies through the various phases of sales channel...

Chief Marketing Officers have a lot on their plate these days. Markets and technology are changing rapidly. Their job is to stay on top of both and ...

One of the toughest challenges facing any Channel Manager is recruiting new sales partners in markets with a high level of competition. These...

We've talked a lot lately about how much sales and marketing have changed in recent years, and the theme underlying all of it is that a modern...

In the last couple blogs, we've taken a look at the past and future of marketing as it relates to indirect-sales focused organizations. The short...

If you haven't seen it already, the latest edition of HubSpot's seminal State Of Inbound Marketing Report has been released, and - as always - it's...

So, you've invested - or are about to invest - in a new Partner Relationship Management platform. A good PRM system will provide a lot of...

When it comes to inspiring better performance among your sales partners, one of the most reliable options is the incentive program. Whether you're...