Logicbay Blog

A new year brings a fresh start, and often a re-focused approach to new challenges or ones that were faced before. In this case, the challenge we...

Along with our developing tools intended to help ecosystems of all sizes continue to grow and achieve their goals, we also spent considerable time...

At LogicBay, we find ourselves helping companies of all sizes, from startups to global leaders. Today's example came from the latter – an initiative...

It goes without saying that a strong indirect-sales system needs to keep growing – and a good ecosystem must be sustainable even while it’s growing....

This year, in our blog posts, we have taken a look at the past and the future of marketing as it relates to indirect-sales focused organizations....

Channel managers understand how vital channel partner engagement is to improving indirect sales. Effective channel partner engagement has numerous...

In direct sales, a company takes their services and/or products right to a client or customer. There is no middleman or third party playing a role. ...

Channel managers often have questions about setting Key Performance Indicators (KPIs) for their sales channel ecosystem. It's clear that an...

If we talk about partner channel mindshare a lot in this blog, it’s because it’s critically important and yet a factor many vendors overlook -or...

The “honeymoon” period with channel sales partners doesn’t last very long. At first, they might be excited about the opportunity to sell your...