Logicbay Blog

If your company relies on non-exclusive channel partners, that makes for a difficult balancing act. Obviously, you want them selling as much of your...

Markets and technologies are changing rapidly. Chief Marketing Officers (CMOs) are tasked to stay on top of both and find ways to keep their...

It’s probably too late to call inbound marketing the wave of the future. It’s already here and everybody’s doing it. Well, to clarify, that means...

Partner Relationship Management (PRM) software is a hot topic, particularly as more businesses look to embrace indirect sales models where they rely...

GTM strategy documents are starting to become fairly commonplace throughout sales-oriented businesses, particularly those who deal directly to...

We don’t only provide Partner Relationship Management software here at LogicBay; we understand the importance of professional services for a...

It’s a buyer’s market out there, in more ways than one. Due to the proliferation of business startups in recent years, and the vast reach of the...

While indirect-sales organizations have been around for a long time, in recent years they’ve become increasingly attractive to a wide variety of...

It’s common to talk about all the benefits of Partner Relationship Management (PRM) software in the abstract, but sometimes it's important to lay...

Loyalty programs aren’t just for B2C markets any more! They’re also an excellent way to incentivize partners in your indirect sales channel,...