Logicbay Blog

While it was previously a task left largely to sales partners, today's vendors that sell through an indirect channel should be taking a much more...

If there’s one thing that’s true of indirect sale ecosystems, regardless of market, it’s this: The easier you make it for partners to sell your...

The vendor and partner relationship has changed significantly in recent years and that’s causing considerable challenges for some vendors –...

Partners can come in many shapes and sizes. Your company’s partners might consist of independent dealers and resellers, some that sell your brand...

So much of the success of an indirect-sale ecosystem rests on the shoulders of their Channel Account Manager (CAM). In most cases, the CAM is the...

When writing a business blog, it’s always so easy to be focused on negative stories. Be worried about these challenges, don’t let your business fall...

We don’t need to tell you that data is everything in modern business, and that your indirect sales venture may succeed or fail on your computers’...

Markets and technologies are changing rapidly. Chief Marketing Officers (CMOs) are tasked to stay on top of both and find ways to keep their...

One of the great things about the modern era is that you don’t have to worry about creating all your own training content. In fact, sometimes you...

When a brand is being marketed by dozens, hundreds, or even thousands of individual outlets, it’s all too easy for the brand image to get completely...