We’re living in a visually-focused world. Are you making the most of visual elements throughout your ecosystem?
It’s almost impossible to overstate the importance of visuals in modern life. The brain processes visual information faster than any other ways of imparting information. Visuals are easier to remember, as well as being easier to associate with emotional states. It’s genuinely no coincidence that communication on the Internet is trending towards the visual, rather than text or audio. In a fast-paced world, it’s both the fastest and most effective way of communicating basic ideas and concepts.
As a vendor, understanding the importance of visuals is extra-critical even compared with most businesses. You have to constantly be thinking about how to appeal to both partners and customers to succeed. If you’re thinking visually at all times, you’ll be in a great position to do this!
Four Areas Of Your Ecosystem Where Visual Presentation Matters More Than You Might Think
1. Partner-only documentation
Would you show up to an important meeting with your partners without being in proper business attire? Probably not. Presentation matters when it comes to creating professional engagement, and that’s true of your staff and your presentation materials. Don’t skimp on visual design just because something is marked “internal use only.” Make sure your logo and other branding is clear, and everything is formatted for easy reading.
Besides being engaging, it sends the message to your partners that you care about the details.
2. Educational modules and materials
Take a look at the training materials you’ve put together for education and onboarding. Are they visually interesting and exciting? If not, you’re making learning harder than it needs to be. Good training materials incorporate many different media and modes of learning, but it should all be tied together with a strong visual schema which encourages your partners to enjoy the material, rather than seeing training as a tedious chore.
If the educational materials are visually enjoyable, your partners will retain more information.
3. Online branding
This mostly applies to smaller operations: Are you using a collection of different programs and online services strung together that partners or customers might see? When the branding isn’t consistent across them, it creates a visually jarring experience which makes a company look cheap or disorganized. It’s genuinely worth the extra money to use services which allow you to “skin” the interface to fit your overall corporate color scheme and graphics.
Even if customers\partners are being shunted off to third-party websites for specific services, it should always look like part of a single consistent site.
4. Online videos
Branding and consistency matter when creating online video as well, even if you’re trying to make video on a budget. It’s worth the money to have someone make a recognizable animated logo that plays before and after your videos. Try to have a consistent visual style as well, in terms of framing of shots, and having a single established “set” for your videos to be filmed in. That sort of consistency will make them look more expensive than they are, even if your equipment isn’t the best.
Learn more about FUSE - an ecosystem for the manufacturing industry
For more than a decade, LogicBay has leveraged digital platforms to help manufacturing organizations connect, inform, and drive sales. To serve the broader market including additional industry stakeholders, LogicBay built FUSE, a digital, member-based ecosystem for the manufacturing industry. FUSE has been built to foster opportunities for every member of the industry to connect, learn, and grow.
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