One size does not fit all.

Every channel program is different.

The value of the LogicBay PRM approach to channel management is that the methodology makes no up-front assumptions about how to manage a company’s indirect sales channel. While fundamental best practices for channel management exist, every company’s situation is unique beyond certain basics.

When LogicBay begins a client engagement, our experienced program management team guides clients through the following steps.

• Assess the existing channel strategy in the context of corporate goals. Adjust as required to maintain alignment.
• Understand existing performance gaps and/or strategic needs.
• Develop a tactical plan with measurable objectives to close gaps or achieve a desired future state.
• Map out the required technology layer by reviewing existing platforms and LogicBay partner portal capabilities.
• Develop a “Think Big, Start Small, Build Fast” implementation plan.
• Implement and integrate the partner portal with systems that will remain, and sunset the ones that aren’t needed anymore.
• Maintain ongoing scalable assistance to your partners through the PRM system.
• Review results periodically and adjust tactical plans as required to meet revenue objectives.

We view every client engagement as a long term relationship that continues to add value to your business, the market that surrounds it, and as buying behaviors evolve.

We aim to preserve existing investments in processes and technology while ensuring our partner portal plays nicely with other platforms. We never recommend deploying portal capabilities that are unneeded on the principle that simpler is always better. That said, LogicBay’s modular approach means clients can add new capabilities as needed without major disruptions.

We are firm believers that PRM is a journey, not a destination.