Logicbay Blog

From the dawn of the first industrial revolution in the Victorian era, and until very recently, vertical markets were the dominant paradigm in...

When a brand is being marketed by dozens, hundreds, or even thousands of individual outlets, it’s all too easy for the brand image to get completely...

“Digital transformation” isn’t a mere buzzword – it’s an evolution of business, every bit as important going forward as the industrial adoption of...

With ever-changing business environments, recalibrating your marketing and outreach methods are often required to ensure you and your partners...

If you’ve ever found yourself spending more time staring at your Netflix queue trying to pick a show, rather than actually watching shows, you know...

We don’t need to tell you that training and certification are vital to a healthy channel ecosystem – truth is, many sales channel managers...

A recent study from Accenture Strategy (of over 1,250 execs) revealed an odd set of statistics. According to their findings, 76% of respondents...

Time is money, and many businesses are now looking to make purchasing decisions on an accelerated timetable. Each passing day increases the chances...

Your business almost certainly relies on certain key accounts, whose business you can’t afford to lose – and those accounts know it. Key accounts...

The global digital age has brought about one of the biggest fundamental problems of marketing in the history of business: How does a brand stand out...