Manufacturers, in their quest to increase the brand loyalty and mind share of dealer employees, look for ways to increase dealer engagement and collaboration. It’s almost counter-intuitive, but digital solutions can make it easier to encourage engagement with your channel partner employees. Leveraging digital solutions can make your company more “human-like,” it can provide more touch points to your brand, and generate more brand loyalty, not less.
Use a Partner Relationship Management (PRM) System
Adopting a Partner Relationship Management (PRM) system to connect with your dealers is the most important first-step to take. PRM systems give companies an integrated system to market, sell and service their products more effectively than traditional sales applications. It’s a best practice that should be integrated into any company selling through a channel today.
As more companies adopt a PRM to manage the activities of their dealers, it’s becoming clear that linking separate tools and systems can enhance the effectiveness of each. For example, combining information from both a CRM and PRM can provide a more global view of the entire channel, from dealer to customer, yet preserve the individual value that each system provides.
Leverage Digital Environments
More and more companies are pushing their training, product presentations, online libraries and ordering applications to a digital environment. As becoming the norm with dealers and customers, manufacturers are seeing that digital platforms are significantly increasing engagement with their dealers and customers.
Successful companies work to connect all of these technology advancements together to the benefit of both the company and its dealers. That’s how they create real engagement and an improved ROI.
Interested in learning more about FUSE, a member-based digital platform created just for the manufacturing industry? If so, click below. FUSE connects every member of the sales channel and supports collaboration to fuel business growth.