Challenge

As your ecosystem grows, the training demands will grow as well.  Delivering an effective training program in the channel is complex. Your partners time and attention span is limited. And the more partners you have, the more work it will take on your part know which partners are ready to sell your products and services. On top of that, new product introductions, changes to sales processes, and evolving market demands create the need to have a system that automates training delivery in a timely manner.  You need to keep your partners up to speed in order to improve customer experiences and outcomes.

Channel partners want easy access to relevant training content.  Having a system in place that allows you to deliver the right training to the right audience helps ensure professional growth and leads to greater sales opportunities. This is a great way to retain mindshare among your channel partners.  If they see your products as a road to increased sales in their own business they’ll be eager to work with you.

Solution

Our process automates professional channel partner development.  It’s easy to create defined Development Paths allowing for automatic assignment of training and sales certification by job role, partner type, geography, or any partner criteria.  This supplements access to a self-service training library which can be tied to a defined incentive structure associated with training completion.

Our capabilities allow:

  • Delivery of training in a variety of content types (video, webinar, quizzes, instructor-led).
  • Understanding of which partners are engaged and best prepared to impact sales.
  • Track each individual’s training and success separately.
  • Provide rewards and incentives for performance.
  • Make sales partners eager to excel within your ecosystem.

Resources

Executive Brief & Whitepaper | Guide To Training In The Distribution Channel