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The Strategic Approach to Managing Partners

A strategic framework for managing your channel partners is the key to securing and maintaining mindshare in the indirect sales channel. Many of the common challenges faced by today's channel managers can be overcome with planning and technology that focuses on minimizing conflict, training and certification, enabling communication and measuring performance. 

This webinar will help you identify the need for a strategic framework for managing channel partners in your organization with tell tale signs of conflict and poor channel performance.

This webinar covers:

  • The PRM challenge
  • How the internet has shortened product life cycles and the need for speedy product launches
  • The role of CRM vs PRM in the extended sales enterprise
  • A partner performance study by Aberdeen Group
  • Top channel initiatives in the marketplace
  • Problems with an ad hoc, "tactical" implementation of partner initiatives
  • 4Core ingredients to a strategic partner management framework

Get instant access to this webinar using the form to the right. 

Webinar Screenshot

This webinar is part of LogicBay's Channel Partner Performance Webinar Series.

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