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Empower your Association members and partners with easy-to-implement digital solutions
Our work with Associations has taught us that there are a number of obstacles related to achieving growth, in terms of members and overall revenue, and delivering value in terms of content, events, and member engagement. This whitepaper sheds light on common challenges Industry Associations are currently experiencing, along with digital solutions and best practices that address them.
In this whitepaper, we offer a model that organizations can apply to generate a positive ROI as they consider deploying a PRM system. We also provide two business examples highlighting the solutions we’ve delivered to help our clients overcome industry challenges, along with the accompanied results.
Struggling to find Technicians? Learn more about Daimler Trucks North America's (DTNA) Get Ahead program. Specific topics include:
Recruiting, training, onboarding, and retaining service techs is an industry-wide challenge. Here, we explore the context for such challenges and what Daimler is doing to address them. Specific topics include:
AICPA-CIMA needed a platform that allowed them to enable an e-commerce methodology of selling AICPA-CIMA training content to customers on behalf of their partners, support general partner engagement, and represent each partner, on the local level, through co-branded elements. Many partners do not have extensive IT staff nor Learning Management System (LMS) of their own, so a turnkey solution with easy administration was key.
This whitepaper provides a practical framework for managing indirect sales channels and how Partner Relationship Management (PRM) technology and best practices can be applied to help build, scale, and optimize the sales channel.
An overview of LogicBay's Technology Suite including benefits, solutions and client examples.
View an interactive overview of FUSE including the differences between public and private channels and how to leverage the platform for new product launches, selling training courses, onboard new dealers, and collaborate and communicate with other FUSE members.
An overview of our Channel Program Services, this three-part resource bundle provides practical steps to establish the current state of your distribution channel, develop a roadmap of improvements to carry forward, and how to align all stakeholders via our formal communication plan.
In the manufacturing industry, a well-planned and executed training and certification program is critical. Based on common business challenges we hear from our customers, this Executive Brief provides insights to solving those problems effectively through the help from content providers, training program consultants, and a technology platform.
LogicBay built FUSE, a digital, member-based ecosystem for the manufacturing industry.
This presentation will address the following:
A common request - from many Caterpillar dealers, including CTE - is the need to provide employees with direct access to learning content in real time through their own LMS. In CTE’s case the LMS had to meet internal training requirements, provide scalability, and allow for easy administration.
Accenture Strategy
Accenture Strategy surveyed 1,252 business leaders from diverse industries across the world to better understand the degree to which companies are capturing ecosystem opportunities. We found companies are pursuing new business models to navigate, or even lead, disruption. When asked what they would typically do to disrupt their industry, 60 percent of executives said, “build ecosystems.” Nearly half have already built or are currently building an ecosystem to respond to disruption.
Harvard Business Review
B2B customers are deeply uncertain and stressed. With virtually infinite information available on any solution, a swelling raft of stakeholders involved in each purchase, and an ever-expanding array of options, customers are increasingly overwhelmed and often more paralyzed than empowered. The authors’ solution, developed through work with hundreds of sales organizations globally, is a proactive, take-charge prescriptive approach that sweeps away obstacles and guides customers through decision making.
McKinsey & Company
Industrial manufacturers with aftermarket services have been disrupted by new technologies and advanced analytics, but the best organizations are not resisting but capitalizing on those trends. These companies are transforming their field operations to dramatically improve service levels and the customer experience, increasing efficiency and productivity, and creating value in new ways—both for customers and for themselves as original- equipment manufacturers (OEMs).
McKinsey & Company
Digital and advanced analytics are changing the game for B2B businesses, even for the largest of customers, and those that get it right see the rewards. Building on an earlier analysis of changing customer preferences in the digital age, McKinsey & Company carried out an extensive survey of more than 150 decision makers and buying influencers at large companies—all of whom would be considered “key accounts” by their major suppliers.
PwC
For the industrial manufacturing (IM) sector, a series of external challenges ultimately may be catalysts for action that the industry has avoided for many years. Global trade disputes, tariffs and trade barriers, political instability and even the potential onset of a recession are topping a long list of threats that could have palpable repercussions for companies that make complex engineered products and equipment mostly for manufacturing operations and earth-moving projects.
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