Channel Enablement Across The Partner Lifecycle

Channel marketing’s mission is to identify, develop and improve the knowledge, skills and processes of partner sales personnel.

Channel partnerships follow a defined lifecycle - how suppliers engage with partners and which activities they undertake should align to a partner’s position in this lifecycle.

Partner enablement spans three critical stages of partner development and growth: onboarding, intermediate and long-term. Fill out the form belowt to download your copy!

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