PRM Or CRM? The Right Choice For The Indirect Sales Channel
When vendors market their products through an indirect sales channel using a network of re-sellers, the sales process from manufacturer to end customer usually consists of two (or more) distinctly different stages:
- Stage One: Between the vendor and its channel partners.
- Stage Two: Between the channel partners and the end customers.
In this resource, learn:
- How CRM systems can fall short in the channel.
- Why the ideal solution for indirect sales is a PRM system integrated with a CRM system.
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