PRM Or CRM? The Right Choice For The Indirect Sales Channel

When vendors market their products through an indirect sales channel using a network of resellers, the sales process from manufacturer to end customer usually consists of two (or more) distinctly different stages:

  • Stage One: Between the vendor and its channel partners.
  • Stage Two: Between the channel partners and the end customers.

In this resource, learn:

  • How CRM systems can fall short in the channel.
  • Why the ideal solution for indirect sales is a PRM system integrated with a CRM system.

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Learn how PRM is best suited to support your sales channel partners