Maintaining a high performing indirect sales channel requires finding ways for your company to work in concert with multiple independent partners. One of the core components of a Partner Relationship Management (PRM) system is a platform to integrate into a single hub the various business processes that are conducted throughout the indirect sales channel.
Your company’s channel partners do not necessarily use the same processes and systems as you do. Nor do you have direct access to their systems; or they to yours. To achieve your objectives in the channel, address problems, and grow the channel, being able to easily access a complete view of the health of the channel is a critical PRM best practice. For a complete view of the health of the channel, what sort of partner related data will you need access to?