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Market Development Fund (MDF) Programs

Creating a successful MDF program involves dealer input, communication and buy-in up front.

In their simplest form, MDF programs subsidize dealers’ marketing efforts in their respective territories through local advertising and co-branded collateral. The strategic benefit of MDF programs over other forms of advertising stems from the belief that both the company and the dealer can achieve their business goals more efficiently by working together to fulfill customer needs.

The Performance Center™ allows companies to develop MDF programs based on their marketing needs and efficiently allocate funds to support the sales efforts of specific products or markets they are targeting to drive sales. The Performance Center™ significantly improves the communication process and makes it easier for the program to be designed to benefit both the manufacturer and the dealer.

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