Partner Relationship Management (PRM): Best Practices
Most vendors rely on outside sales channels and external distribution networks. The success of their business is often dependent upon these channel partner relationships. Without proper care and consistent high-quality support, these partnerships can turn sour, adversely impacting the sales, profits and the reputation of a vendor in the end-users’ eyes.
This comprehensive resource contains extensive information to support channel managers, including topics such as:
- What is PRM?
- Common symptoms of sub-optimized sales channels
- Understanding your starting point and where you are heading
- Laying the groundwork for a scalable sales channel
- Putting it into practice - A four-stage framework for implementing PRM
Download this resource today!