Outdoor Living Brands Case Study

Outdoor Living Brands, a multi-concept franchise company based in Richmond, VA, was created to bring together the very best, complementary franchise opportunities in a single category that could share resources and even customers.

With over 150 franchise locations worldwide and growing, Outdoor Living Brands found it more and more challenging to manage system-wide communication, training, and automated delivery of sales and marketing material for franchisees and employees.

In just 45 days, Franchise Business Review and LogicBay migrated all four Outdoor Living Brands concepts to the Frantopia Performance Center platform. Each brand now has its own privately branded “campus,” which are each seamlessly integrated to allow for easy administration by Outdoor Living Brands’ corporate sales and marketing teams.

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