Examining the Impact of Inbound Marketing on Vendors and Their Channel Partners
The accelerating transition from traditional outbound marketing techniques to inbound marketing strategies is driving the need for vendors to reconsider their roles in the lead development and lead management processes. In addition, the systems that support partners must be reexamined for manufacturers who sell predominately through indirect sales channel partners.
This Executive Brief contains a concise summary of the impact of changing buying behaviors to vendors and their sales partners:
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