Hewlett-Packard Case Study

Hewlett-Packard (HP) is a $100 Billion technology company operating in more than 170 countries worldwide. The company’s diverse offerings include infrastructure and business services ranging from handheld devices to supercomputer installations as well as digital photography and entertainment, computing and printing solutions.

In one product segment in particular, it became very difficult for HP‘s Marketing infrastructure to keep up with new product innovation and changes in their sales processes.

HP selected LogicBay’s Performance Center, a dynamic, role-based, Cloud application, to streamline and manage all communications and content management between Product Development, Marketing and Sales within the MPS Group.

Need to automate processes to accelerate sales results?