Heavy Duty Trucking
A world-wide leader in heavy-duty trucking launched a new truck platform that would quickly become over 60% of the company’s revenue volume as it replaced older products. It was a major risk and investment for the company.
With a dealer network of over 450 locations and over 2,500 sales people, the company’s challenge was to be ready with training, marketing materials, and product information immediately when the truck was announced to the public. Furthermore, once that material was delivered throughout the channel, the company needed to track the completion rates and results of those training initiatives through real-time dashboards.
LogicBay’s solution effectively distributed the information about the new truck to the dealer sales force on the public launch date.