Equinox Louvered Roof is the premier supplier of exclusive shade structures for luxury residential and architectural design applications. Their product line is highly customizable and sold primarily through dealers, distributors, and home centers worldwide.
Equinox was tasked with aggressive growth targets through their existing dealers and needed a way to effectively onboard new dealers in areas with limited coverage. Delivering updated marketing and sales material was always problematic due to the number of manual processes involved. Furthermore, Equinox territory managers had a difficult time keeping track of sales opportunities being worked on at the dealer level as a result of poor communication channels.
The LogicBay project management and implementation team collaborated with the Equinox web development team to create an automated lead flow soltution from the individual dealer pages on the website to the Equinox Dealer Portal.