Executive Brief - CMO’s 2017 Guide to Managing Sales Channel Partners

Businesses are evolving rapidly, and the Role of a CMO focused on indirect sales channels is changing as a result. This is your guide to designing breakthrough sales channel strategies and staying ahead of the competition.

A few common trends have appeared through our work with some of the world’s leading OEM brands and the high performing partners who sell their products and services. We've compiled and distilled these trends into this Executive Brief so that you can assess their relevance and impact on your channel sales and marketing strategy.

In this Executive Brief you will learn about:

  • 2017 industry trends in marketing
  • New resources for supporting sales partners
  • Measuring what matters
  • How to tie the end customer into your channel ecosystem
  • The best ways to simplify your processes

Learn about trends that are impacting today's CMO