CMO’s 2016 Guide to Managing Sales Channel Partners

The Role of a CMO Focused on Indirect Sales Channels is Changing

This is your guide to designing breakthrough sales channel strategies and staying ahead of the competition.

A few common trends have appeared through our work with some of the world’s leading OEM brands and the high performing dealers who are their sales and service partners. We've compiled and distilled these trends into this whitepaper so that you can assess their relevance and impact on your channel sales and marketing strategy.

In this whitepaper you will learn about:

  • 2016 industry trends in marketing
  • New resources for supporting dealers
  • Measuring what matters
  • How to tie the end customer into your channel ecosystem
  • The best ways to simplify your processes

Learn about trends that are impacting channel management.