Channel Life Cycles

Learn Best Practices for Every Stage of Channel Development


White Paper Summary:

This white paper describes the four stages of Channel evolution: From launching a channel program for the first time to building on success, to optimizing a global program for continuous improvement.

Each phase of of the Channel Life Cycle requires a different approach to enablement and support.

Make sure you're applying the Channel Performance best practices that are appropriate for the stage you find yourself in today.

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Which phase best describes your channel program?