With all the exciting things going on this holiday season, we have a couple of events on tap for next week that we want you to pencil in. The first, an educational eBroadcast hosted by Frost & Sullivan. The second, an online seminar that we are hosting along side our partner, MarketSource. Both events take place on Wednesdy, December 6th and we hope to you can participate! Read below to get more details.
Account-based marketing, white papers, and events, oh my! With the seemingly unending plethora of initiatives B2B marketers can choose from, finalizing your 2018 strategy will take both research and creativity. If your brain is already in overdrive, fear not, we've done the groundwork for you! We searched high and low and gathered the 10 must have tactics for you to leverage in 2018 to propel your marketing organization towards success.
Join our VP of Sales & Marketing, Seth Jacobsen, and other leading marketers for an educational eBroadcast hosted by Frost & Sullivan - Top 10 B2B Marketing Must Haves for 2018.
What: eBroadcast, Top 10 B2B Marketing Must Haves for 2018
We don’t need to tell you that content marketing is a must for promoting your brand, both in terms of increasing awareness among buyers as well as attracting new sales partners. However, one particular form of content marketing is often overlooked despite its many attractive features: WEBINARS.
A webinar can be an amazing opportunity to help establish your company as a thought leader. It builds a sense of community within your ecosystem and gives buyers (or potential buyers) a direct connection to you and your sales partners. Of course, there is a certain risk\reward factor where hosting webinars is concerned. A bad webinar could damage your reputation. However, done properly, they can be amazing as outreach tools.
Welcome back! This is the second blog summarizing our recent webinar, Channel Certification & Enablement: Best Practices, featuring Paul Tobin from ChannelSAGE, and LogicBay's CEO, John Panaccione. The full webinar is available here, and includes some great details -as well as a tutorial video.
In Part 2 of our webinar highlights (you can find Part 1 here), we’re going to talk about more practical matters surrounding certifications: How to enforce them, how to manage and track them, and how Partner Relationship Management (PRM) softwaremakes it easy.
Let's jump straight into part two of highlights from our recent webinar covering best practices and sales tactics for channel sales leaders.
Part II – Four Profitable Heresies - Michael A. Brown from BtoBEngage presented content during the webinar in four key areas:
1. Identification & development of sales opportunities. Your goal is to cultivate and drive practical opportunties for your organization. In doing this, you need to have uniform lead scoring and criteria and a definitive release point from marketing to sales, while still maintaining enough flexibility that sales can get involved at any appropriate point.
We recently hosted a webinar on channel revenue growth, and it was a huge success – plenty of participation and great feedback from all who participated. The event was hosted by our own Seth Jacobsen, and featured two fantastic guests: Marty Tascona from Deliberate Selling and Michael A. Brown of BtoBEngage. The result was a talk full of great advice for companies who are both new to the indirect sales market, as well as established members of the community.
The webinar itself is still available online to view, but in case you’re in a hurry, we wanted to put together a ‘highlight reel’ of the most important information conveyed in the next two blogs. Today, we’ll focus on Marty Tascona’s contributions and then in the next blog, we’ll look at Michael A. Brown’s advice.