Addressing Marketing Disruptors - Part 1 (Technology)

Posted by Kellie Auman on Jun 20, 2017 12:35:00 PM

The HubSpot State of Inbound Marketing Report was recently released and we’ve been pouring over it, looking at the latest insights.  This year, what really caught our eye is their section on disruptors.  We’re seeing a huge influx of new technology, new ideas, and new buyer trends which are forcing marketers scrambling to keep up, and unsurprisingly the Hubspot report talks about that in some detail.

Over the next two blog posts we will cover new buyer trends and what they may mean for the marketing campaigns you and your partner companies put together.  After all, even the best tools for collaborative indirect-sale marketing won’t do any good if the strategies are behind the times. Let's start by examining new technological marketing changes.

Topics: Channel Marketing Strategy, marketing technology, video marketing, buyers journey

LogicBay Announces Integration with Videonitch's Video Channel

Posted by Kellie Auman on Jun 13, 2017 11:40:00 AM

In the recently-released HubSpot State of Inbound Report 2017, video was named as the #1 marketing disruptor, with nearly all respondents reporting  new interest and investments in video-based promotions.  It’s becoming more important than ever that indirect sales organizations find ways to integrate video into their promotions and marketing at all levels, from top-down to ground-level operations. 

At LogicBay, we’re well aware of this pressing issue and are thrilled to announce the latest feature integration to our Partner Relationship Management (PRM) solution, the Videonitch VN Channel distributed video-creation platform.  (You can find the full press release here.)

Topics: channel partner collaboration, Partner Portal, content marketing, content creation, video marketing, video

Four Tips For Producing Promotional Videos On A Small Budget

Posted by Kellie Auman on May 30, 2017 12:15:00 PM

In recent blogs we discussed how the use of visual marking materials is expanding, even in the B2B sphere. Multiple surveys have indicated that C-level execs are as likely as anyone to be watching promotional videos on YouTube as a way of garnering information.  Creating content via a YouTube channel in your particular market niche can greatly benefit your operations, as well as those of your vendor partners.  Most companies are taking strides to produce more video content while keeping costs down.  In this blog we provide four tips for producing effective and marketable promotional videos on a small budget.

Topics: Sales Productivity, Channel Marketing Strategy, Increase Channel Sales, video marketing

8 Tips for Creating Cost Effective Video Marketing in the Channel

Posted by Kellie Auman on Apr 6, 2017 4:30:00 PM

The great thing about online video is that it can be done quite cheaply.  One belief to dispel is that B2B content videos need to be slick and professionally-produced - they don't.  Some (largely anecdotal) evidence even suggests that more rough “homemade” videos tend to be trusted over videos that appear too flashy.  A decent iPhone or similar smartphone is really all that’s needed to make a decent web video, although better equipment is nice if you have access.

Whether your company has chosen to develop a corporate video, product demo, or a how-to video, keep in mind the list of guidelines provided below.  These tips will ensure that you end up with engaging, low-cost marketing content to distribute through your channels.

Topics: content marketing, content creation, channel marketing, video marketing

Keeping Up With Video Marketing Trends

Posted by Kellie Auman on Apr 4, 2017 9:40:00 AM

Current trends in online content marketing all point in one direction: VISUAL.  Among visual content, video has become an increasingly popular form of outreach for businesses targeting consumers at any level, even executives.  In fact, top level executives have become some of the biggest consumers of video marketing materials.

As a vendor, you’re in a great position to produce video content.  In many cases your sales partners will lack the budget, time, or talent to create effective videos themselves, so creating video marketing applications that your partners can leverage will help drive sales and increase your overall value to them.

Topics: Channel Marketing Strategy, content marketing, content creation, video marketing

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