The HubSpot State of Inbound Marketing Report was recently released and we’ve been pouring over it, looking at the latest insights. This year, what really caught our eye is their section on disruptors. We’re seeing a huge influx of new technology, new ideas, and new buyer trends which are forcing marketers scrambling to keep up, and unsurprisingly the Hubspot report talks about that in some detail.
Over the next two blog posts we will cover new buyer trends and what they may mean for the marketing campaigns you and your partner companies put together. After all, even the best tools for collaborative indirect-sale marketing won’t do any good if the strategies are behind the times. Let's start by examining new technological marketing changes.