Industry Trends for Indirect Sales Channel Management

Posted by Seth Jacobsen on Jan 7, 2016 1:30:00 PM

The name of the game in indirect sales channel management is “integration.” Channel managers for manufacturers and OEMs are always looking for ways to integrate their numerous tasks of managing their indirect sales channel partners into one system. Marketing products and services through a network of indirect sales partners (dealers, resellers, VARs) is most effective when a company fully engages its channel partners with its products and way of doing business. When channel partners are engaged, it means they are supported by the manufacturer whose products they sell, and understand those products and best practices for selling them. 

Topics: Build Your Channel, prm systems, marketing, systems integration

Subscribe to Email Updates

Posts by Topic

see all