Top B2B Trends to Watch in 2017

Posted by Seth Jacobsen on Jan 12, 2017 10:10:00 AM

It’s an exciting time to be in business, with new techniques coming along every day.  The rapid progress of technology is turning into equally-rapid changes to how we do business, meaning the field is wide open for nearly any company in any field to succeed.  Those who can stay ahead of the curve by paying close attention to -and meeting - their customers’ wants and needs will be the ones who thrive. This can be especially important for those that rely on reaching the customer through their sales channel partners.

What strategies should you be adopting into your own sales ecosystem to keep up with the times while providing innovative solutions?  Below are some of the trends we’re following closely here at LogicBay, and we'll continue to keep an eye on their impact in the world of B2B sales throughout 2017.

Topics: channel sales, channel marketing, b2b, scaling your sales channel

Successful Account Based Marketing In Channel Sales Systems

Posted by Seth Jacobsen on Jan 10, 2017 4:35:00 PM

One of the most talked about trends in marketing today is Account Based Marketing, or ABM.  ABM represents a targeted outbound approach that can be segmented by large national accounts, industry, or even product category. It also serves as a nice complement to inbound marketing efforts which can cast a larger net, but may take months (or more) to pay off. 

However, there are aspects of ABM that can make it tricky to execute within indirect sales systems.  ABM requires a lot of focus and coordination between departments, which can be difficult within a channel ecosystem.  Today, that’s what we want to look at:  Ways to make ABM easier to achieve within channel sales.

First, a quick definition for those who haven’t encountered ABM before.

Topics: marketing, channel sales, account based marketing, scaling your sales channel

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