Properly managing a growing indirect-sales ecosystem requires a lot of care and attention, particularly when it comes to problems your channel sales partners may experience during the partnership. Anything you can do as a channel manager to make their lives easier will pay off in the long run. Not only will they have more time to devote to selling your products, they’ll have a positive experience during the process. That can really make a difference, particularly in situations where your partners aren’t exclusive and you are, in effect, competing against other brands they’re selling.
Here, we address three common complaints that sales partners have about their vendors and included ideas and processes to overcome those issues.