Loyalty programs aren’t just for B2C markets any more! They’re also an excellent way to incentivize partners in your indirect sales channel, building loyalty and engagement among their sales staff and helping to collaborate on opportunities to accelerate sales.
Remember, keeping mindshare among your partners is critical for inspiring them to promote your products & services ahead of other vendors they may also be representing. And in an environment where increasing numbers of businesses are looking towards the indirect sales program, that means it’s becoming increasingly important to find ways to differentiate yourself. A loyalty program can do a lot to keep your existing partners happy, while acting as a nice recruiting tool for bringing new partners on board.