Demonstrating The ROI Of Partner Relationship Management Software

Posted by Seth Jacobsen on Jan 25, 2017 8:15:00 AM

It’s fine to talk about all the benefits of Partner Relationship Management (PRM) software in the abstract, but sometimes it's important to lay out the business case in order to move forward.

Whether it’s showing the value of PRM to your own executive team, or using it as a selling point when recruiting new sales partners, being able to show some hard numbers pointing to the effectiveness of PRM can be a big help.  This starts by looking at the areas where PRM reduces inefficiencies and other barriers to revenue, then by applying those key points to your own financials. 

We have identified seven key areas where PRM can impact an organization's ability to increase revenue, reduce costs, and drive a positive ROI.

Topics: Scale Your Channel, ROI of PRM

Cutting Costs and Accelerating Sales for Improved Channel ROI

Posted by Seth Jacobsen on Jun 24, 2016 3:00:00 PM

There are plenty of ways a good Partner Relationship Management (PRM) software system can improve a company's channel relations while making them more attractive to sales partners. However, today, we wanted to focus specifically on the bottom line.

It's impossible to be online for more than a few minutes without seeing a new software platform come to market with it's own solution to a B2B sales/marketing/operational challenge. In fact, we've written about how crowded the marketing technology landscape has become.

So...what makes PRM different?

Topics: Optimize Your Channel, ROI of PRM

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