A Data Driven Approach to Partner Marketing with PRM

Posted by Seth Jacobsen on Apr 19, 2016 11:30:00 AM

If you're looking for a quick way to sum up Partner Relationship Management (PRM) software, or pitch it to results-focused execs, the best way might be to simply say "It's CRM for an entire channel ecosystem."

Customer Relationship Management software can be a valuable resource in data-driven marketing. The allure is obvious. You get a central database of every customer interaction which can be used to make informed decisions on the effectiveness of sales and marketing efforts. Some CRMs have strong marketing automation capabilities, which track every website interaction, every email sent, as well as deep and robust analytics for digging into that data. Together they provide so much potential for creating actionable ideas for pulling in new leads and closing more sales.

Topics: channel partner collaboration, PRM v. CRM, prm systems

Empower Your Channel Support Group for Improved Partner Success

Posted by Seth Jacobsen on Apr 6, 2016 8:30:00 AM

Businesses who don't sell direct, relying on third-party resellers to handle sales to end customers, face challenges in lead conversion that direct-sellers don't have to worry about. One of the biggest problems is having leads fall into a black hole once they're passed on to partners.

It's certainly a common enough occurrence. After all, most indirect-sales organizations still maintain a website for collecting leads and, possibly, nurturing them through the top of the funnel via content marketing. But eventually, those leads neeed to be passed onto an appropriate partner to continue moving them along the sales process.

But do they? Does your organization have any way of tracking those leads once they leave your sight?

Topics: lead management, PRM v. CRM, indirect sales, deal registration

Why Your PRM Needs to Integrate with Your CRM

Posted by Seth Jacobsen on Mar 31, 2016 4:20:00 PM

If your company relies on an indirect sales channel to market and sell its products, the last thing you want is channel partners competing with each other (or your internal sales staff), trying to sell the same products to the same customers. This duplication of effort is not only unproductive, it will drive down prices and profits, not to mention the friction created among employees. Lead management is an absolute must, especially if you also have an internal sales staff.

Topics: Scale Your Channel, PRM v. CRM

How Technology Is Killing Your Sales Channel

Posted by Seth Jacobsen on Mar 30, 2016 3:30:00 PM

Are you at a point where your operations are suffocating under the weight of all your software systems?

It's a relatively common problem these days, especially among companies who've been continually trying to stay on top of modern technology for the last ten or twenty years. For the longest time, B2B software was very much in a "wild west" state of affairs. There were few standards, and incompatibilities were rife. In many cases, businesses ended up building their own point solutions that worked for a single internal need, but weren't compatible with other homegrown solutions or the needs of their business partners.

This is a major problem when it comes time to collaborating with independent businesses and organizations who are part of your larger channel partner ecosystem. If a group hasn't planned ahead for inter-compatibility with other systems, they could be facing significant hurdles for channel sales communications and collaboration, which endangers the bottom line of all parties involved.

Basically, those ad-hoc systems built up over the years could easily be weighing you down, making your company harder to do business with than the competition.

Topics: prm, PRM v. CRM

The Right Software to Enable Your Channel Consulting Plan

Posted by Seth Jacobsen on Feb 4, 2016 8:30:00 AM

With so many businesses facing a fast-changing and uncertain business environment, many are turning to consultants to help them grow their operations. 

As a management consultant, you develop comprehensive strategies to increase your client's business revenue and strength in the marketplace. This becomes especially important - and complex - as it relates to your client's indirect sales channel. Developing the plan is the first step, implementing it can create another set of challenges.

You're going to need every tool at your disposal to implement the plan you develop for them, and Partner Relationship Management (PRM) software does exactly that.

PRM is more than just updated CRM software. It's a platform designed from the ground up to meet the needs of consultants and growing businesses, matching old-fashioned business networking with the newest software-based management and analysis systems. Partner Relationship Management software takes channel marketing, sales, and training to the next level, providing the tools needed to grow thriving partnerships between your clients and their own channels.

Topics: Scale Your Channel, PRM v. CRM, channel consulting

A 2016 Inbound Marketing Strategy Requires the Right Resources

Posted by Todd Hockenberry on Dec 22, 2015 4:05:00 PM

A key part of any strategy is understanding your resources and planning so that your people, tools, and processes are equipped and aligned. When all of the resources at your disposal work together they allow you to achieve specific goals, like your 2016 Marketing Goals

When we look at some of the things we know, it helps us to better understand the shape of our strategy and, in turn, this allows us to align our resources. Some interesting takeways include: 

Topics: prm, Scale Your Channel, partner relationship management, best practices, lead management, Partner Collaboration, PRM v. CRM, emerging growth companies, Performance, marketing, communication, crm

Get Found Online and Empower Your Channel to Grow Sales in 2016

Posted by Todd Hockenberry on Dec 14, 2015 2:30:00 PM


Companies with a large distributed sales channel (reps or distributors) often come to us struggling with how to grow sales and manage the channel effectively.  Under performance is often caused by a disconnect between the manufacturer or service provider and the realities of the buying environment.  In an age of information parity (buyers often have as much information available to them as the salesperson) successful companies drive interest and engagement in ways that match this change in buyer behavior.

There are two particular stats that help to illustrate this point:

Topics: prm, Scale Your Channel, partner relationship management, best practices, lead management, Partner Collaboration, PRM v. CRM, emerging growth companies, Performance, marketing, communication, crm

The PRM/CRM Balance – How to Handle Lead Management

Posted by Seth Jacobsen on Dec 10, 2015 11:00:00 AM

Any business that sells through an indirect sales channel has likely encountered the challenge of lead registration and management. If your emerging growth company is bringing on its first few channel partners you recognize the need to have some type of process in place to share leads. If you are looking to scale an already successful indirect channel you probably realize the complexity of maintaining control and insight into your pipeline. Regardless of how advanced your relationships are with your with channel partners, you understand this is a critical success factor. Our experience has shown us that some common challenges exist as it relates to lead management in the sales channel:

Topics: prm, Scale Your Channel, partner relationship management, best practices, lead management, Partner Collaboration, PRM v. CRM, emerging growth companies, Performance, marketing, communication, crm

Whose Decision Is It, Anyway?

Posted by Paul Tobin on Jun 20, 2014 2:00:00 PM


Sorting through the Cloud solution purchasing process 

The “Cloud” has changed everything for purchasing, yet few companies have responded accordingly.  In this blog, I’ll outline some best practices for purchasing cloud-based solutions for dealer engagement, management and development. 

In the world of the Cloud and SaaS based solutions you’re not actually purchasing anything.  You are leasing it.  And secondly, unlike IT purchases of the past, you are not installing it behind your firewall and your IT department will not be the only ones using it…or managing it.  In fact, they may have very little involvement after the lease is completed. 

Topics: prm, partner relationship management, Partner Portal, channel management software, PRM Best Practice, Channel Software, Partner Collaboration, PRM in the cloud, channel management, PRM v. CRM

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